Shopping cart

What is cart abandonment?

Have you ever been shopping at a grocery store, filling your cart with everything you need, when suddenly something, like an urgent phone call from work, a forgotten wallet or a screaming toddler, makes you leave everything where he sits in and out of the store without making your intended purchase?

Just like in real life, online shopping carts can get abandoned before a purchase is complete, for a variety of reasons. However, unlike a brick-and-mortar store experience, where cart abandonment is usually the result of an impending emergency, it’s quite common to leave an e-commerce site and abandon items in your cart for a variety of reasons less dramatic. .

As an e-commerce retailer, understanding what drives people to abandon their cart and leave your site without completing their purchase can lead you to make important changes that will entice them to shop and help them continue the sale. Here are some of the top reasons shopping carts get abandoned on e-commerce sites and what you can do to retain customers.

Reason #1: They’re distracted

Hey, we’ve all been there. It’s easy to forget about the online purchase you were thinking of making when you suddenly receive a work call or text from someone inviting you to lunch. There are many reasons why a customer would simply forget and walk away in the middle of their online shopping experience. By using an AI chatbot to continuously interact with your customers throughout the purchase process and give them little nudges and cues to remind them that there is still an item in their cart, you can increase your chances of bringing customers cross the finish line with fewer distractions. Take a look at chatbot pricing to see which option is right for you.

Reason #2: They find a better deal

One of the benefits of shopping online is that you can compare stores for the same item on a different website in real time. Unfortunately for online retailers, this means a higher chance of an abandoned cart. A good way to alleviate this problem is to offer your customers discounts with discount codes to help lower the cost of the item, giving you the edge over a competing site.

Reason #3: They are frustrated

Have you ever tried to make an online purchase only to be so fed up with broken links, slow loading times, and confusing checkout processes that you just give up? If you’re seeing an unusually high cart abandonment rate on your e-commerce site, you might want your web developer to check out one of these annoying pitfalls and troubleshoot why your customers seem to be abandoning at certain points in the process.

By keeping these reasons in mind, you can help fix your e-commerce site’s shopping cart abandonment issues, which can go a long way to increasing your conversion rate and, eventually, your bottom line!