In 2020, Amazon launched the Amazon Dash shopping cart in select Whole Foods stores. This smart shopping cart continues the transition to walk-in shopping. It uses computer vision and sensors that identify the items in your shopping cart. Like Amazon Go, you select your grocery item, scan it on one of the cart’s cameras, and put it in the cart. The smart cart allows you to skip the line and roll the cart straight to your car.
The smart shopping cart market is booming with a lot of competition. According to Research and Markets, the global smart shopping cart market size in 2021 was approximately $1,103.41 million and is expected to grow at a CAGR of 27% to reach $4,646.39 million by 2027.
Kroger partnered with New York-based Caper to create its KroGO artificial intelligence (AI) powered smart carts in 2021. Tested in a Kroger store in Cincinnati, the KroGO cart uses AI and machine learning Caper’s automatic to scan products as customers place them. Cart. Their smart cart comes with a touchscreen near the cart handle and displays a running total of selected items. The cart also comes with a POS card terminal that allows customers to pay for purchases directly on the cart.
Seattle-based startup Veeve signed a big deal in May 2022 with Albertsons for their smart check carts at two of their stores in California and Idaho. The carts are equipped with sensors and cameras that total the selected items as they are placed in the cart, allowing them to skip the checkout line. The company was founded by two former Amazon engineers in 2018 and has raised around $4.2 million.
And in July 2022, an Israeli startup, Shopic, reinvented the smart shopping cart in a more portable way. Their AI-powered clip-on device makes any legacy shopping cart smart.
Shopic raised $35 million in a B wave from Qualcomm Ventures in August, bringing their total raised to $56 million to market their smart clip on the device.
Raz Golan, CEO and co-founder of Shopic, says their smart device easily snaps onto the plastic bar of a shopping cart, unlike stores that have to buy all new shopping carts. Shopic’s clip-on device spans the full width of the cart, has cameras facing the cart, and is equipped with a touchscreen.
Each clip-on device has a carry handle so shoppers can remove it from the store’s charging wall and place it on the cart stand.
Golan says when the buyer checks out, they can put the device back on the charging wall before taking the cart to their car. “This solution is aimed at medium and large stores, where most purchases are made using carts,” Golan said.
Currently, the company is deployed in select supermarkets in Israel.