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Watch now: Rental activity recovers after Danville shopping center fire | Local business news

“We’re trying to put it back together,” Shanna Luck, store manager at ColorTyme, said in a company interview Monday morning.

The rental business offers appliances, furniture and other household items. Although the owner had to relocate the business, ColorTyme and its employees didn’t have to move very far.

Previously located at 627 W. Main St. at the Ballou Park Mall next to Roses, ColorTyme is a few doors down at 657 W. Main St. at the mall in a more visible location.

ColorTyme, a Ballou Park Mall rental company, is rising from the ashes and rebuilding its business in a new mall location following a fire that damaged its old space on April 1. Employee Chris Dillard, left, and store manager Shanna Chance work at the new spot on Monday.

John R. Crane, register and bee

In addition to being easier to locate, the store also has more floor space, despite being smaller than ColorTyme’s previous address. The business lost storage space and about 1,000 total square feet, but gained more space to display its beds, sofas, lamps, televisions, washers, dryers and other products.

“In fact, we have more [items] here than we had before,” Luck said, adding that the store has sold a lot of product over the past two weeks.

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The rent-to-own store is also bolstering its number of customer accounts, she said. ColorTyme had nearly 600 accounts for customers renting items before the fire, but that number dropped to 547 after the incident, Luck said. It is now back at 581.

Plans for the new location include adding storage and office space, a new coat of paint inside and new carpeting, she said.

“We still have a lot of construction to do,” Luck said, adding that she doesn’t know what will happen to ColorTyme’s old location.

The April 1 fire, which turned out to be arson, caused the most severe damage in Roses, but three other businesses – Dollar General, ColorTyme and Charms – also suffered smoke, heat and of water.

Charms has since moved to Piney Forest Road, and Dollar General and Roses have not reopened, Luck said.


Danville firefighters return to an engine April 1 after a quick tour of a fire scene in the Ballou Park shopping center.

File photo

A miner set fire to Roses while her mother was shopping, Danville Deputy Fire Marshal Richie Guill said in April. The minor then reported to employees that he smelled smoke and was subsequently taken into custody.

ColorTyme has been owned by Jeffrey Tepper for 22 years.

The store had six employees just before the fire, but now has four. The company is looking to hire a full-time sales manager and a part-time delivery driver, Luck said.

One of the employees who stuck around said he wanted to keep working and help move the store forward.

“I needed a job and was just ready to see ColorTyme grow,” said Chris Dillard, 33, who manages the company’s accounts receivable.

He calls overdue customers and also helps with sales and deliveries.

“It’s easy and I like dealing with people,” Dillard said.

Immediately following the fire just over three months ago, ColorTyme wasted no time in getting back to business. Luck spent the week after the fire working from Tepper’s home, and Dillard knocked on customers’ doors. Luck said she wanted to avoid attracting unemployment.

color time

ColorTyme, a Ballou Park Mall rental company, is rising from the ashes and rebuilding its business in a new location within the mall following a fire that damaged its old space on April 1.

John R. Crane, register and bee

The business has been in its new location for the week following the fire. The owner pulled inventory from another store in Lynchburg for the Danville store, Luck said.

Luck wants to spread the word that ColorTyme is back in business.

“To this day, a lot of people still don’t know we’re open,” Luck said.

ColorTyme got help from its sister store, Rent-A-Center on Riverside Drive.

“If they don’t have something, they send customers to ColorTyme,” Luck said.

ColorTyme is open 9 a.m. to 7 p.m. Monday through Friday, 8 a.m. to 5 p.m. Saturday, and closed Sunday.