Shopping cart

Shopping cart theory and practice

Next time you’re grocery shopping, think of the regular shopping cart as something more than a rattling basket blocking your parking space.

In the 1930s, an American grocer named Sylvan Goldman invented the precursor to the modern shopping cart, using a collapsible frame attached to a set of wheels. He hoped people would buy more groceries if they didn’t have to carry heavy baskets while they browse.

And they did.

But over the decades, the shopping cart has evolved from its mundane existence as the centerpiece of every grocery store.

Like Campbell’s soup can, it has become an unlikely icon in a subculture that celebrates the common object.

Shopping carts have been the subject of books and movies, and their use has been examined in magazine columns and classrooms as tools to explain how humans behave in public. They found a dubious niche on the internet as the stars of a YouTube show, followed by half a million people. They’ve even inspired musicians: The steady slam of a cart rolling down a street inspired both the sound and lyrics of Neil Young’s 1994 song “Safeway Cart.”

They are also a nuisance. Lawmakers and store owners across the United States have struggled to stop carts from being stolen, left in handicapped parking spots, thrown on sidewalks, abandoned at bus stops or dumped in streams .

In 2005, a cart infiltrated the British Museumwhen artist Banksy paired one with a caveman on fake prehistoric rock art – then secretly installed the rock in a gallery, unnoticed for days.

Another Banksy creation, the ‘Show Me the Monet’ painting, incorporated carts abandoned in nature. It sold at auction for around $10 million in December.

John H. Lienhard, professor of the history of technology at the University of Houston, described shopping carts as a “bolt of genius” that changed American life during an episode of his public radio show, “The engines of our ingenuity”.

Decades after that 1995 show, Dr. Lienhard is still trying to explain how the utilitarian origins of shopping carts expanded into cultural appeal.

“They reflect us,” he said in an interview. “We want to walk. We want to wear. And now we help to walk and carry. And then our walking and transportation become mentally associated with the wheel.

“That means commonplace technology is terribly important,” he said.

The 2009 movie “Cart” exemplifies what Dr. Lienhard called the “symbiotic relationship” between humans and shopping carts.

In the film, a shopping cart has a mind of its own, navigating the perils of city streets as he searches for a boy who left his blanket in the cart. The cart then saves the boy’s life by blocking an oncoming car.

Director Jesse Rosten said the idea was born when he and a friend spotted an overturned cart in a parking lot. A sad song played on the radio as they walked past, adding to the potential for cinematic melancholy.

“We laughed all the way home, imagining stories for this trolling cart battling the world,” he said. “We’ve all seen abandoned carts around the world, and the film is a vision of how the carts end up where they are.”

Portraits of shopping carts in the wild are also captured in the 2006 book “The Stray Shopping Carts of Eastern North America: A Guide to Field Identification”.

The Buffalo artist behind the book, Julian Montague, spent seven years photographing carts in dumpsters, in alleys, on lawns, wherever they showed up. “It’s a strange object,” he said.

“Someone can take it somewhere and cut the wheels off, or take the laundry to the basement,” he said. “Unlike a plastic bag, it has several lives.”

Some people steal them. Others leave them where they want.

Private companies have been creative. In California, errant carts are reported on hotlines to companies that specialize in repatriating them to their store lots.

In the ALDI supermarket chain, shoppers unlock trolleys with a quarter, which is returned when the trolleys are. Some customers leave the quarter in the basket for the next person to use.

“We are always amazed at the pay-it-forward spirit that occurs in our car parks,” said Kate Kirkpatrick, communications director at ALDI. “As a result, we rarely experience problems with non-return carriages.”

For many days, Seth Sanders, 20, a clerk at Safeway in Bellingham, Wash., can be found dodging cars as he rounds carts people have left in parking lots or pushed aside in the huge land.

About a quarter of customers don’t bother to return their shopping carts, he estimated, meaning he spends a lot of time doing it for them, between packing groceries, cleaning and searching items for customers.

Mr. Sanders fought over carts in the cold, in the rain and in the smoke of the wildfires. A customer, in a hurry, pushed a cart in his direction with such force that he hurt his leg.

“I mean it’s almost selfish,” he said. “It’s kind of a test of character. It’s our job to pick people up, but if it’s the smallest thing you can do to help, I feel like it’s not much to help a little.

Of course, shopping cart slackers have their reasons.

In a 2017 column in Scientific American, anthropologist Krystal D’Costa explored why people don’t return carts. It “hit a nerve,” she wrote in a follow-up.

In more than 2,000 comments on the magazine’s Facebook page, some said they were afraid of leaving children unattended, or struggled with a disability, or worried about making someone’s job obsolete. Over the past year, the so-called shopping cart theory has become an article of faith on Reddit and other social media sites. The theory posits that the decision to return a cart is the ultimate test of a person’s moral character and ability to govern themselves.

It’s a theory fully embraced by video vigilantes known as The Cart Narcs, self-proclaimed enforcers who confront shoppers trying to leave without returning their carts. The series has around 500,000 subscribers on Facebook and YouTube.

The shopping basket theory has even reached academia – if college counts as academia. Students at Lausanne Collegiate School in Tennessee were recently invited by Greg Graber, the school’s director of social and emotional learning, to analyze it in a course on critical thinking.

One student said anyone who notices a wayward cart should just turn it over. Another cautioned against rushing to judgement. Mr. Graber agreed.

“It seems to be a popular belief now that people who leave their shopping carts in places lack values ​​and morals,” he said. But this belief “does not allow for growth or grace.”

In April, the shopping cart theory was cited in the cover of a state bill that would fine shoppers who don’t return their carts.

Paul Aronsohn, a New Jersey disability ombudsman, had approached State Senator Kristin Corrado with the idea. He said the state needs to deter shoppers who abandon carts in the large handicapped spaces.

Senator Corrado introduced Senate Bill 3705, which would impose a $250 fine for this.

“Apparently it’s a lot of people’s pet peeve,” she said.

One person who would benefit is Kelly Boyd, 41, of Hamilton Township, NJ, who has used a wheelchair since she was 9 years old. When she drives her van to the store and lowers a ramp to disembark in her power chair, she often finds a cart blocking her way.

So Ms Boyd said she had to push him out with her van or go to a remote part of the lot where she could use two spaces to get out. This led to angry notes left on his car and confrontations with other drivers.

“Everything I do as a person with a disability takes more time and then it’s more frustrating,” Ms. Boyd said. “It’s surprising how some people don’t care.”

This isn’t the only state legislation that addresses shopping cart nuisance. Some locations, such as Los Angeles and Clark County, Nevada, require wheels that lock when a cart is wheeled away from a store. Some cities in Washington are fining stores for wayward carts, and other cities are taking notice.

Last year, the Fairfax County, Va., Board of Supervisors met to address the “visual clutter” of errant carts with a proposal to impose $500 fines on people who take them out of the store property.

“It’s a real problem,” Jeffrey C. McKay told his fellow supervisors during the session. But other council members argued that it would penalize those in economic difficulty and use the carts to bring food home or transport their belongings.

One of the supervisors, Dalia A. Palchik, said that was her childhood experience.

As immigrants from Argentina in 1989, Ms Palchik said, she and her three siblings would often accompany their mother to the store and then push the cart to their rental home on the outskirts of Fairfax City. They had no car available.

The memory resurfaced during the discussion. “It was one of those things I was ashamed of as a kid,” she said in an interview. “Why do we criminalize people who try to get to the grocery store? »

The order is still under review.