Shopping cart

Netto in Denmark launches “digital shopping cart”

Danish retailer Netto has introduced a new digital payment system that recognizes and registers goods as a shopper moves to the store, with payment being made through the retailer’s Scan&Go platform.

The solution will initially be introduced in five Netto stores in the period up to early July.

New payment system

The Danish retailer hopes the new system will appeal to customers who prioritize speed during their shopping visits, while removing the need to queue in-store.

The digital basket is connected to the Netto+ app on the customer’s smartphone.

“Our goal every day is to provide customers with even better shopping experiences,” commented Netto Director Braw Bakir. “WWhile some would like to spend more time finding the right items, our new solution is an offer for those who want to get through the buying process easily and quickly.”

The test period is conducted in collaboration with the New Zealand company Imagr, a supplier of automatic checkout solutions for supermarkets.

“We are pleased with our agreement with Salling Group,” said William Cromley, CEO of Imagr. “Retailers and consumers demand the innovation and technology that can take the shopping experience to a new level, and the digital shopping cart is a strong offering for that.”

Digital Solutions

In recent years, Netto has embarked on a digital adventure aimed at making the shopping experience more efficient.

In addition to the Scan & Go services and the Netto+ application, the brand’s collaboration with Too Good To Go is another example of digital integration in the customer journey.

“The retail industry is constantly changing, and if we want to continue to be relevant to our customers, we must also be ready to try the solutions of the future today,” added Bakir. “Customers demand innovation, which is why we look forward to testing the new payment system.”

© 2022 European supermarket magazine – your source for the latest retail news. Article by Conor Farrelly. Click on subscribe register for ESM: European Supermarket Magazine.