Today, alternative rock singer, writer, and producer MOD SUN shares the video for “Rich Kids Ruin Everything,” the first single from his upcoming album. Reminiscent of the glory days of larger-than-life music videos and featuring impressive shopping cart choreography, the visual is a perfect companion to the pop-punk anthem.
Teaming up again with John Feldmann (5 Seconds of Summer, The Used, Panic At the Disco), this is MOD SUN’s first new music since their hugely successful 2021 internet release Killed The Rockstar (over 100 million streams).
“I grew up as a scene kid, I grew up as a skateboarder and a pop punk kid and was made fun of for being all of those things, for how I looked, how I dressed, how to act and all things love and it’s both awesome and hilarious, yet confusing to see the mainstream and pop culture embracing all the things I’d be torn about,” MOD SUN said. “I try to let people know that there is more to this world than is currently popular. I want kids to feel it’s important to be visionaries, not followers.”
“A basket represents the perfect duality between consumerism and people with nothing. For this song, I wanted to make a work of art instead of a narrative. We see so much of the same thing in the videos lately. My goal is always about pushing the limits of not repeating myself. I’ve never had a video with dance and choreography before and I think this is the perfect song for that.
In addition to the new single, MOD SUN co-wrote and co-produced the majority of tracks on Avril Lavigne’s latest album, Love Sux, which debuted at number 2 on the Billboard Top Album Sales Chart. He will also join Lavigne on her Bite Me 2022 Canadian tour in May.
MOD SUN recently gave a raw, unfiltered look at his life like you’ve never seen before in his documentary, Remember Me Just Like This. The film’s footage spans from childhood to the making of his latest album and features many of his friends and collaborators, including Machine Gun Kelly, Avril Lavigne, Huddy and Travis Barker. He also has a feature film, Good Mourning, which he co-wrote and co-directed with Machine Gun Kelly which will be released later this year.
Watch the new music video here: