korean group SEVENTEEN, named as the new ambassador of an e-commerce platform, will headline its virtual show for the upcoming shopping festival, billed as Asia’s largest, on November 11.
The 13-member boy group joined the growing family of Lazada celebrity ambassadors and were named “Ambassadors of Happiness.
Philippines also released a TV ad with the group on October 13 on social media.
In the video, the members of SEVENTEEN happily danced to a new song to the tune of “Low” by Flo Rida.
“We love you, #SEVENTEEN (icon SEVENTEEN)! Join our Lazada Happiness Ambassadors at the #Lazada1111BiggestOneDaySale on NOV 11! We’re bringing you happiness with up to 90% off, FREE SHIPPING and bonus Lazada discounts. Get ready to like and add to cart!read the post.
We adore you, #SEVENTEEN! Join our Lazada Happiness Ambassadors at #Lazada1111BiggestOneDaySale the 11th of November ! We bring you happiness with up to 90% off, discounts on free shipping and Lazada bonus. Get ready to love and add to cart!@pledis_17 #LazadaxSEVENTEEN #LazadaPH1111 pic.twitter.com/rJo2tjqnXE
— Lazada Philippines (@LazadaPH) October 13, 2021
In a statement, Lazada Group COO Raymond Yang hopes SEVENTEEN’s talent and dynamic personalities will attract more Southeast Asian consumers to their platform.
“It gives me great pleasure to welcome our very first Lazada Ambassadors of Happiness, SEVENTEEN, to the Lazada family. With their talent and lively personalities, I hope SEVENTEEN can inspire our consumers across South Asia. Southeast to remain bold and passionate in experimenting with new ideas, and to continue to pursue goals and dreams with the confidence that challenges along the way can be overcome,” Yang said.
SEVENTEEN will perform at the annual all-star virtual concert called “11.11 Super Show” November 10.
They will perform their hit songs such as “Left and Right” and “Ready to Love”.
Their fans called carats applauded their favorite band’s collaboration with the online e-commerce platform.
Filipino Carats expressed their enthusiasm for Lazada’s message.
Some fan accounts, on the other hand, shared edited versions of the SEVENTEEN TV commercial.
— 🎼joy (@1004UYU) October 13, 2021
Nobody asked. But LAZADA’s jingle fits Anybody Choreo perfectly.pic.twitter.com/FzLMAMcajj
— 𝒆𝒎; 𝒂𝒕𝒕𝒂𝒄𝒄𝒂 ❤️🔥 (@emminghao) October 13, 2021
Others joked that they wanted to “add to cart” the members themselves.
Add to cart na po siya 🥰🛒
— this 👒 (@kwanniescart) October 13, 2021
Add to cart payo po sa mga Ambassadors🥰😚 pic.twitter.com/HmtPGq1634
— 🍓Rui_뿌잉뿌잉 ⨟ 정한 ➐ (@HanSeokShi) October 13, 2021
SEVENTEEN debuted in 2015 under Pledis Entertainment.
They got their first no. 1 on the American Billboard charts in the Top Album Sales category on July 3 with their mini album “Your Choice”.
They will release their next album titled “Attacca” on October 22.
Besides SEVENTEEN, Lazada’s Super Show will also feature other talented artists from the region.
This includes Agnez Mo, Tiara Andini, Via Vallen from Indonesia; Nora Danish and Dayang Nurfaizah from Malaysia; Alden Richards, Bea Alonzo and Maine Mendoza from the Philippines; Wang Lei, Jasper Lai and Chief Discount Officer Royce Lee of Singapore; Bright Vachirawit – Win Metawin, Billkin Putthipong – PP Krit and JJ Kritsanaphum from Thailand; and Tran Thanh and Ninh Duong Lan Ngoc from Vietnam.
Filipino Carats can watch SEVENTEEN’s performances through Lazada’s integrated live streaming channel, LazLive.
They can also stream the concert on GMA Network and the e-commerce platform’s social media pages.
11.11 or the Singles’ Day Shopping Festival started as an anti-Valentine’s Day celebration for college students in China in 1993.
It then grew to become a highly anticipated event on holidays across Asia.
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