For many families, weekly grocery shopping has become a stressful activity. As food prices continue to rise and packaging has started to shrink, the cart has started to look a little different. Sometimes shopping online can help keep that budget in check, as those last-minute impulse purchases can be saved for another date. Instacart is looking to help families even more by revamping its Subscription service. Ready to keep a few extra dollars in the wallet?
Many people have come to appreciate the time savings that Instacart offers. Whether it’s shopping for pajamas or a last-minute forgotten dinner item, the ability to click, shop, and arrive at the front door has become a shopping routine for many families. .
While the popular service has expanded to include purchasable recipes, ready meals, and other household items, the food deliverables are often the most recognizable part of the service. Since some people order frequently, the company’s subscription service was a way to keep shopping profitable. Priced at $9.99 or $99 per year, the additional costs are amortized after a few orders.
In a recent announcement, the subscription service has a new name and a host of new benefits. Instacart+ seeks to make “family grocery shopping easier, more collaborative, and inspiring.” Since family can be defined in many ways, this service can be shared by all types of families. From parents with teenagers to roommates to larger families, the idea is to simplify the buying process.
Since no one wants to turn a family dinner into a fight night, collaborative shopping lists can help ensure everyone is on the same page. Whether the kids need another box of granola bars for school or dad needs extra garlic for Sunday night steaks, giving everyone the opportunity to add their foods is essential to maintaining family peace. .
Although the convenience factor is important, people want to save money. Brand loyalty may not be as important as dollars spent. This program offers savings in addition to ease of use. From free shipping to a percentage back on pickup orders, there are plenty of ways to save on the bottom line.
By adding more perks to its program, Instacart is showing that it needs to adapt to keep its consumers engaged. As the brand evolves, it ensures that the app will be at the center of the screen.
Do you use Instacart? Is it convenience or something else that makes it a top pick?