According to Nielsen, 44% of US households actively shop for food both online and offline.
To meet omnichannel shoppers wherever and whenever they search, browse and buy
their shopping, brands need to make sure they reach consumers during the critical moments of the
As a result, private labels are turning to shopping list marketing as a key strategy to drive
consumers to add promoted products directly to a shopping list or mobile cart. In reality, 95% of
GIC Merchants believe shopping list marketing is a credible way to reach consumers. He is
one of digital advertising’s most impactful strategies for influencing consumer purchase
decisions and help retailers increase revenue from their private label offerings.
Private label awareness
Shopping list marketing uses digital technology to find an engaged consumer of a product
category and show them ads while they plan their next shopping trip. As buyers add
items to their mobile shopping list or cart, they receive product suggestions they are likely to
Private labels can promote their products by targeting shoppers who have their category
and similar products on their listings. They can also intercept buyers who are looking for
relevant keywords. Since the ad looks native to the app and is personalized for the user,
we found that the consumer is 2-3 times more likely to click on the promoted product than the
industry average. Not only does this build private label awareness, but it
increases future in-store sales and lasting brand loyalty.
More successful competitors
Did you know there is about half a million brands in over 2,000 product categories
around the world competing for consumers’ money? Private labels face strong competition between
The CPG and brands must fight to take their place in the shopping cart of consumers.
To win, private labels can arm themselves with shopping list data to assess where
they stand among the buyers. By gaining insight into both their performance and that of their competitors
performance, private labels can maintain an edge in a crowded market.
Understand the evolution of consumer buying habits
As we have seen of the pandemicconsumer behavior and preferences are constantly changing
depending on the current environment. What’s trending a month like toilet paper and workout
equipment, may completely change next month.
To keep up with the latest buying behaviors and trends, private labels can rely on
shopping list marketing to get real-time information on what is being added to consumers’ lists or
carts. This way, they can improve their strategy based on product lineups, categories
correlations and more, ultimately knowing what consumers will buy before buying their
Influencing Shoppers with Shopping List Marketing
Shopping list marketing should be part of any omnichannel in-house brand strategy, providing
differentiated competitive advantages that benefit retailers’ overall bottom line. By influencing
shoppers when planning their next purchase, private label can get products
directly on shopping lists and increase market share at critical consumer times