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Elevating a “simple” shopping cart security lock with the power of artificial intelligence

DGAP-News: Tracxpoint, LLC / Keyword(s): Miscellaneous
Tracxpoint, LLC: Elevating a “simple” shopping cart security lock with the power of artificial intelligence
19.07.2022 / 15:54
The issuer is solely responsible for the content of this announcement.

Elevating a “simple” shopping cart security lock with the power of artificial intelligence

Tracxpoint transforms a simple trolley locking device into a powerful and intelligent system, with data connectivity, location services, personalization and more.

HAIFA, ISRAEL/ACCESSWIRE/July 19, 2022/ In a new “twist” on the traditional “Coin-Operated Trolley Lock”, used by supermarkets around the world, Tracxpoint has now developed the T•Loc®, a smart locking device for standard trolleys, which is more secure and 100% connected to supermarket data systems.


Tracxpoint T-Loc® and CHECXiN® terminal with connected shopping trolleys.

“With the deployment of our Daivi® Smart Cart and CHECXiN® Cart Management products, we have received many requests from budget-conscious grocers about the possibility of “getting their feet wet” with a less robust solution. Several retailers were already using coin-operated systems, our engineers therefore decided to “re-imagine” this type of security device to connect to our AI-based ecosystem.” said Gidon Moshkovitz, Chief Strategy Officer of Tracxpoint. “T•Loc® may seem like a simple chain locking mechanism, but the data and information it provides to store operators is exceptionally valuable and unparalleled.”

The T•Loc® can be unlocked by scanning a QR code printed on the main housing using the stores Rewards/Loyalty mobile app, or through the traditional use of inserting a coin to guest buyers. Once unlocked, the device begins to send data to the store’s servers; such as cart location and length of a shopper’s visit, which combine to generate daily store heatmaps, giving managers great insight into customer movement and store layout analytics.

With the ability for T•Loc® to broadcast its coordinates, locating abandoned carts outside the store or retrieving a “remote count” of carts in or near a return kiosk is as easy as turning on television. In addition to the built-in WAY® Indoor Positioning System, T•Loc® also broadcasts a unique signal to CHECXiN® terminals in the area, not only to identify its proximity, but via daisy-chain connectivity, the proximity of other carts that may be too far away to connect directly with the CHECXiN® terminal; effectively reducing theft or loss.

Anti-theft and general analysis are not the only features of T•Loc®. Like the Daivi® Smart Cart, shoppers using a store’s mobile app can earn rewards for safely returning and locking the cart, while receiving personalized, location-based coupons along the way. purchase. Coupons can be viewed in the store’s own mobile app and scanned at checkout. No personally identifiable data is ever collected or shared.

With less infrastructure required and easy installation, Tracxpoint’s T•Loc® smart locking device provides food retailers with a solid foundation to start generating customer data and insights to fine-tune operations, while securing the fleet, at minimal cost.

Tracxpoint is ready to deploy AI-Driven T•Loc® units in Q4 2022.

Additional details can be found on the Tracxpoint website →


Unique Tracxpoint T-Loc® attachment to a cart.

About Traxpoint

Tracxpoint is a leading global provider of next-generation grocery and retail self-checkout solutions, and the inventor of the Daivi® Artificial Intelligent Shopping Companion, which is the first and only AI smart cart -Computer Vision to the world that can see and recognize products as well as the human eye. Founded in 2016, Tracxpoint is headquartered in Coral Gables, Florida, USA, with R&D/sales offices in Haifa, Israel. For more company, management and product information, please visit


scott ilg
Marketing communications
+1 (786) 383-2553
[email protected]

THE SOURCE: Tracxpoint, LLC

19.07.2022 Broadcast of a Corporate News, transmitted by the DGAP – a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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