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Divvy-Up Announces First Wine Sharing Shopping Cart, Bringing Direct Vineyard Purchases to More Wine Lovers

SONOMA, Calif., August 26, 2021 /PRNewswire/ — Divvy-Up LLC announced today that they are offering wine lovers a new way to buy small-production, handcrafted wines online at significant savings over retail prices. Divvy-Up has developed revolutionary shared shopping cart technology, available at, which allows wine buyers to easily consolidate their wine purchases direct from the winery at partial or full checkout. Individual buyers can buy any number of bottles they want and pay for them directly, taking advantage of the case volume discount without buying the full case. With Divvy-Up, sharing wine with friends is more than social, it’s also big savings.

Divvy-Up’s unique shared basket is also a boon for small artisan wineries. According to Wine Vines Analytics, online sales for small wineries grew more than 60% last year. But small wineries still face the logistics of buying in limited quantities, which limits wide access to the online market. By bidding directly through, wineries can reach more wine lovers, without the added burden of managing the logistics of individual buyers.

For wine buyers, offers a new and innovative way to discover artisanal wines. “Not only are many of these wines rarely available in stores,” said the co-founder, Stephane Zocchi, “but by avoiding distribution and retail markups, wineries can also offer customers really deep discounts. The savings are amazing.” The wines on offer include unique varietals and blends that showcase the high-end fruit and local terroir that characterizes small productions and artisanal wines.

Detailed wine information, along with winemaker tasting notes and videos, accompany the featured wine offering. Plus, several registered Divvy-Up members receive a free bottle from the winery so they can give their opinion. The site includes a community area where reviews are posted and wine buyers can discuss the offering – often with the winemaker who joins.

The shared shopping experience at the heart of facilitates case splitting. Buyers can start a share or join an open share. There are features to customize a shared cart and to directly invite friends to join the cart. Access to shared baskets may also be posted on Facebook, Twitter and the site’s community forum. Of course, with the savings offered, many members choose to shop solo as well, which is just as easy to do.

About Divvy-Up:
Divvy-Up is a new way to buy wine that delivers up to 70% direct savings at wineries through a one-of-a-kind shared shopping cart. Located in the heart of the wine region, in Sonoma, CaliforniaDivvy-Up specializes in introducing wine lovers to new artisan vineyards and provides a fun wine buying experience with panel discussions, community reviews, winemaker tasting notes and videos.

Press contacts:
Stephane Zocchi
[email protected]


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