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Beyond Smartphones and Sarees: Flipkart’s Quest for a Bigger Shopping Cart

Flipkart CEO Kalyan Krishnamurthy has many challenges ahead of the e-commerce giant’s IPO; image credit: illustration by Manali Ghosh

Synopsis

Over the past couple of years, Flipkart has frantically branched out into multiple categories. Unlike its early days, rapid expansion into new categories by capitalizing on brands and user base is not easy. Each category has well-funded market leaders who have solidly established their presence.

Flipkart fills its basket. Yes, you read that right. Flipkart has expanded its horizontal market to encompass more categories and is aggressively diversifying into new sectors through investments and acquisitions. The Walmart-owned company’s long and arduous effort to break free from reliance on two categories – consumer electronics and fashion – has taken on a sense of urgency, with the noise surrounding its

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