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Amazon Fresh plans grocery store at Willow Grove Mall as part of expansion

Another Amazon Fresh grocery store could be on its way to the Philadelphia area, with plans taking shape at the Willow Grove Mall in Montgomery County.

The e-commerce giant has expanded its state-of-the-art supermarket concept over the past year, opening stores in Warrington, Bucks County and Broomall, Delaware County.

Amazon Fresh has now applied for a Pennsylvania liquor license at 102 Park Avenue, the address of the closed Barnes & Noble bookstore, according to documents filed with the Pennsylvania Liquor Control Board.

Federal Realty Investment Trust, which leases space in the 183,000-square-foot mall, notes in its marketing materials that a multimillion-dollar renovation will include a “new-to-market grocery store concept.” The mall is near the Willow Grove Park Mall, off Route 611, and is currently anchored by Marshalls and Five Below (aside from Barnes & Noble, Modell’s was once another long-term tenant, along with the memorable Zino’s Pizza below).

An Amazon spokesperson declined to comment on the company’s plans when contacted on Tuesday.

Considered a lower-cost alternative to Amazon’s Whole Foods brand, Amazon Fresh is designed for online shopping for pickup and delivery, with free same-day service available to Amazon Prime members.

The store’s Dash Cart also offers an attractive option for small-to-medium sized groceries, with a digital display that tracks a customer’s total cost as items are added to the cart. Those using Dash Carts can skip the payline for easier checkout.

Amazon Fresh now has 41 locations in the United States with several more expected to open in the region.

In Philadelphia, stores are planned for a mixed-use development at Fifth and Spring Garden streets in Northern Liberties and at Red Lion Plaza on Roosevelt Boulevard in northeast Philadelphia, where the company has applied for a liquor license l ‘last year.

Additional stores are planned at Brookwood Mall on Street Road in Bensalem and along Route 1 in Langhorne, both in Bucks County. Another Delaware County store is set to open in Havertown at 403 West Chester Pike, formerly LA Fitness.

Amazon’s push to expand into the grocery space is part of the company’s broader strategy to take on Walmart and other competitors, using its vast network of fulfillment centers and warehouses to faster service.