The AdAdapted shopping list marketing and insights platform helps retailers and brands reach their consumers directly with a new mobile on-demand shopping list and digital shopping cart advertising solution called AdAdapted Direct. Through this solution, targeted mobile ads are delivered to millions of users of the platform’s existing shopping list app.
The self-service solution allows groceries and consumer packaged goods (CPG) users to develop creative content, choose ad type, target and track campaign performance among top verified buyers. Retailers and businesses can use their own brand and product assets or opt for one of the creative templates provided in the intuitive dashboard. The ability to run “always on” ads is also available, and performance can be improved on the fly. Simple registration and activation is available on the Company Website.
Using the platform, retailers and CPGs can control their own marketing strategies during the crucial pre-planning and in-store stages at point-of-sale to reach shoppers in the right place at the right time to influence consumer behavior. real purchase, say the developers.
“Brands and retailers looking for highly effective advertising tools and a differentiated audience are often unable to find tools that suit their business needs,” said Joshua Sukenic, vice president and general manager of AdAdapted. Direct. “AdAdapted Direct allows brands to run campaigns that fit their budget while providing control, flexibility and agility. We bring brands closer to consumers at the point of sale. »