ANN ARBOUR, Mich.–(BUSINESS WIRE)–AnnouncementAdaptedthe leading shopping list information and marketing platform designed for CPG brands, agencies and retailers, today announced the launch of Direct adapted advertisingan on-demand, self-managed advertising solution designed to make consumer marketing simple and accessible to businesses of all sizes.
Today’s marketers need to control their brand, audience, and budget when launching new products, entering new markets, and driving growth. While there are many tools available to increase awareness, they often lack a connection to actual shopping results. Additionally, marketers have few options for easy-to-use self-service advertising solutions.
AdAdapted Direct solves these challenges by providing a solution to develop impactful creatives, select ad types, choose targeting, and track performance, all set up and running in minutes. Marketers can track the performance of their campaigns daily through the intuitive dashboard. AdAdapted Direct is the only on-demand tool that helps businesses target verified shoppers and get their branded products on shopping lists during pre-planning and listing them on store shelves.
Targeting consumers at this stage of the buying journey is particularly important, as more than half of all buyers1 use a shopping list to plan your visit, shop and create an online shopping cart for in-store pickup.
AdAdapted Direct enables brands and retailers to reach verified shoppers to drive purchase intent and build awareness. It does this by serving targeted mobile ads to AdAdapted’s exclusive network of millions of shopping list app users, while they actively build their shopping lists. Ads include a frictionless button that adds branded products to their list via AdAdapted’s patented Add-It.(MC) Technology. The solution is designed to integrate branded products into shopping lists, referenced in-store and into consumers’ baskets without interrupting the user experience.
With AdAdapted Direct, brand marketers can now also:
- Master your marketing strategy. AdAdapted Direct puts valuable buying audiences and high-impact marketing capabilities into the hands of marketers, empowering them to control their spend and target their audiences.
- Compete with established brands. AdAdapted Direct enables marketers to reach their ideal buyer and get their product on digital shopping lists or in shopping carts before they have a chance to choose a competing brand.
- Access exclusive audiences and inventory. In addition to the exclusive network of over 100 million shopping list app users, marketers get exclusive access to first-party pre-shop targeting from shopping list apps, so they can get the best return on their advertising investment.
- Get access to a megabrand at an emerging brand price. AdAdapted Direct offers the ability to develop highly targeted, high value and impactful advertisements with low minimum campaign spend.
AdAdapted Direct’s easy-to-use interface offers CPG brands, retailers and their agencies the ability to instantly benefit from:
Easy registration and campaign activation.
Choice of ad creative templates provided in the dashboard, with the ability to use their own branding and product assets.
Ability to deliver persistent ads and improve performance on the fly.
Ability to target grocery shoppers in the right place, at the right time to drive real shopping behavior and gain competitive advantage over category competitors.
“Brands and retailers looking for highly effective advertising tools and a differentiated audience are often unable to find tools that suit their business needs,” said Joshua Sukenic, vice president and general manager of AdAdapted. Direct. “AdAdapted Direct allows brands to run campaigns that fit their budget while providing control, flexibility and agility. We bring brands closer to consumers at the point of sale. AdAdapted Direct offers a new in-market opportunity to enable consumer marketing to increase brand awareness and get branded products directly on shopping lists and in shopping carts with one simple solution.
AnnouncementAdapted is the leading shopping list information and marketing platform designed for CPG brands, agencies and retailers. AdAdapted’s powerful listing data and unique advertising products help the world’s top CPGs achieve their most important goals. With over 110 million US shoppers using a grocery list mobile app, AdAdapted has created a distinct audience and advertising offering that no other solution can provide. No one gets branded products on the list and in the cart like AdAdapted.