Shopping list

20 viral TikTok products to add to your shopping list

TikTok has many facets – dance videos, cat videos, and comedy skits, to name a few. But there’s also the side of TikTok that has helped influence the buying decisions of millions of people.

Product recommendations on the short video app can spark a frenzy as people search for that perfect shade of lipstick or that portable blender that no one can seem to stop talking about. Some of these products make perfect gifts, while others provide home organization or a skin care solution. Some are just a great way to treat yourself.

Here are some of the best products that have gone viral on TikTok and are worth adding to your shopping list.



The perfect companion for chilly nights, this blanket has six different heating levels and is available in brown, gray and red.


This fragrance diffuser is compatible with Amazon Alexa and allows you to customize and control your fragrance selection and intensity with the Pura Smart Fragrance app.


Milk frothers — and all things coffee, really — have been all over TikTok. This option from PowerLix is ​​battery operated and comes with a stand.


Keep your bathroom organized with these stackable clear drawers from Stori, which will help you see what you have and keep you from fumbling around while looking for that bottle of foundation you swear you saw the other day.


These storage bins can help you keep your fridge, freezer, counters and cabinets tidy. This set from Utopia Home includes five drawers and an egg holder.



This sleep mask from Topoint also doubles as a pair of Bluetooth headphones (with a built-in mic for calls) so you can comfortably listen to music while falling asleep.


This is probably one of the most recommended tech products I’ve seen from TikTok. This digital clock has a large display that doubles as a mirror, three brightness levels, and two USB ports on the side so you can charge your other devices.


These cord holders help keep all your cords close at hand. Stick them to your desk or any smooth surface to keep everything organized. This option from AhaStyle is available in packs of three or five.


This portable alarm provides peace of mind in the event of threat or danger. The key fob, from Taiker, makes a loud noise to signal help and scare off attackers. It also includes an LED light for night walks.



My colleague Karisa Langlo raves about this product, noting that it left her hair looking “almost salon-sleek after just one try.” Designed for people like us who aren’t too good at juggling a round brush and a hair dryer, this product does the job of both, making luscious locks more easily achievable.


Keeping your makeup brushes clean is important to help maintain clear skin. This UV sanitizer from Brushean sanitizes your brushes and kills up to 99.9% of viruses and bacteria. It is also used to store your brushes and prevent them from collecting dust. It comes with a built-in rechargeable battery, with a charge that can last up to 50 cycles.


It’s one of my favorite makeup products. Almost Lipstick has exploded in popularity thanks to rave reviews on TikTok, with users saying it looks good on all skin tones. A testament to its popularity, this product can be hard to pin down as many vendors sell out quickly.


With all the hyaluronic acid hype, it’s no surprise that this lip gloss is all the rage. Give lips a fuller look with this gloss, which also provides a hydrating shine.


It turns out you can get great coverage from a foundation without breaking the bank. TikTokers are obsessed with this product that offers full coverage for a super smooth look. (Although many noted that it would be nice to have more shades.)


Glow Recipe is a very popular skin care line offering a range of hydrating products. This overnight mask contains watermelon, hyaluronic acid and alpha hydroxy acids to exfoliate and refine the appearance of pores.



This rechargeable USB mixer from PopBabies allows you to mix a drink anywhere, at home, in the office or while traveling, for example. You can then drink your concoction from the same bottle, making cleanup a breeze.

Bed bath and beyond

The collapsible design of this cup makes it easy to take with you anywhere or toss in a purse or bag. It includes a straw, lid and heating sleeve, and is microwave and dishwasher safe.


This BruMate Toddy XL stainless steel coffee mug is leak proof and triple insulated. It’s also available in a range of fun colors.


Simple Modern is another drink brand dominating TikTok. This stainless steel water bottle has a lid fitted with a straw and is also available in a variety of colors. There are also many other popular models, like this one stainless steel tumbler.